If a specific page on a site does not load for some reason or in case a link is broken, the website visitor will see an error page with some generic message. The page shall have nothing in common with the rest of the Internet site, which could make the visitor leave the site. A potential solution in such a case is a function offered by some website hosting service providers - the ability to set your own personalized error pages that shall have identical style and design as your Internet site and that could contain any images or text that you would like based on the specific error. There are 4 popular errors that may take place and they involve the following so-called HTTP status codes - 400, when your web browser sends a bad request to the hosting server and it can't be processed; 401, in case you are supposed to log in to see some web page, but you have not done this yet; 403, if you do not have a permission to view a specific page; and 404, in case a link which you've clicked leads to a file that doesn't exist. In any of these scenarios, website visitors will be able to see your custom content rather than a generic error page.