In the Internet hosting field, cloud architecture identifies employing different web servers for each and every service that's a part of the internet hosting service. In other words, your files, databases and emails will not run on the very same machine, but on separate ones. Such a configuration leads to higher uptime and improved overall performance as only a single type of system processes will run on the server, so the system resources will be utilized as effectively as possible. Many web hosting service providers these days advertise their cloud services, but what they supply is not actual cloud architecture for the simple reason that the hosting control panels they use are not designed to operate with anything different from an individual server. If everything is run on one machine, a problem with a single service may take the entire server offline. In this light, when you are looking for cloud hosting, you should verify if the service you'll receive is really a cloud one or if it is a marketing trick.